Chevron approached T Brand Studio for a creative answer to a dilemma— how to make data more interesting to read about? Previously, Chevron and T Brand had collaborated on What Do You Really Know About Natural Gas and How Our Energy Needs are Changing and were seeking a novel, more visually engaging way to tell the story of their data.
As associate creative director, I played a key role in the creative concept and direction of How Abundant Energy Is Fueling U.S. Growth. I invigorated how existing information could be retold in a fresh way, and I designed the page to scroll horizontally to emphasize Chevron’s progressive message.
Creative Director: Alicia Hallett-Chan
Associate Creative Director, New Business: Jenna Josepher
Art Director: Nicole Marie Rincon
Lead Designer: Patricia Sanchez
Designer: Nicholas Garber
Editorial: Adam Aston, Nathan Reese
Producer: Jen Wu
Photo Editori: Sophie Butcher
Illustrator: Giacomo Bagnara