role : lead designer

for offwhite.co

HEALTHY HOME COOKING MADE EASY.

Before our redesign, Cooksimple was the boxed-meal aisle’s best kept secret. Our number one priority for these packages was to make the food look as absolutely delicious as possible. Each meal draws inspiration from around the world, which is creatively reflected in each design’s variable elements. We wanted to make the packaging as ergonomic as possible so the inner pouch is designed to be reused as tool for measuring. After our redesign and line expansion, Cooksimple's supermarket orders doubled in number. The Cooksimple packaging has been featured in both HOW and PRINT Magazines.