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role: art director

animations by ege soyuer

for t brand studio, the new york times

Smart Choices, better lives

Esurance came to T Brand Studio, and The New York Times, to develop sponsored content about smart technology and the positive impact it has on our lives. We commissioned illustrator and animator, Ege Soyuer, to bring the page to life. After each paragraph, we designed a multiple choice quiz question to help teach the reader fun, everyday facts about insurance and smart technologies.