black logo-01.png

role : art director

NOT EVERYTHING IS BLACK AND WHITE.

Grey Area is a site that brings together art and commerce; offering aesthetically curated pieces in collaboration with featured artists. The Grey Area proposed brand image plays within and creates a Gestalt 3D field. The mark designates its own space while the thick black container aesthetic still allows the pieces to respect the surrounding area. Conceptually, I decided to work strictly within the black and white color palette to utilize the two parts of which grey comprises; lending a nod to all the components that make up the end result of a piece or product.