role : art director, copywriter, photographer

for offwhite.co

useful_thumb2.jpg

USE ME to get it done.

Given a nameless line of generic homegoods products, I was asked to play with and develop a company identity, brand strategy, and packaging that could potentially apply to an infinite number of products and function on a variety of media. I kept Useful.’s conveyance of information as utilitarian as possible, but an identity that still lends a strong and unique personality to the brand.