As technology has changed, making and sharing music has changed. The whole creation and distribution strategy of NVDES as a project, including these music videos, bucks tradition and attempts to reach people where they’re at. NVDES is more of an art project than a band – shifting to fit logistics and creative whims – and the music videos are more social media visuals than pristine little films. While full length versions of the visuals exist and are viewable as full, song-length videos to let people listen, we consider them secondary. If the goal is to simply reach eyeballs, we thought, then put most energy into creating a striking visual, however short, to serve as a kind of digital ad campaign.
As a collection of four songs, we explored a different vibe with each video. Walls is about visually defining synchronicity and coordination; what does it look like to be on the same wavelength? We played with looping movements, repetition, and reaction. Emotionally, it explores the idea of self identification through love.