Naadam is a more sustainable and ethical cashmere company that makes real world positive impact. Our team was asked to rethink what it means to tell a story around cashmere, and to deliver something completely out of the box. Ultimately, Naadam wanted their audience to come away impacted by striking visuals that might make one ask them self, “What did I just see?” It needed to be memorable, informative, and humorous. Creatively solving to marry the fantastical execution with the brand’s substantial reasons to believe was both a joy and a challenge.