Just Cavalli

Content partnership for Xena Sneaker launch

I partnered with Just Cavalli for the release of their new Xena sneaker. Jumping off from the colorful graffiti aesthetic that adorns the shoe, I worked within a dry, primary palette. In general, I like to produce works that will make you to look twice. So for this, I played with the idea of replication—adding legs, adding shoes, using a the old mirror trick to simulate floating—depicting something every-so-slightly off. This series is designed to live on social media where it will infinitely loop into the future.

Role: Director, producer, VFX

Client: Just Cavalli

Videographer: Harry Eelman

Stylist: Jesse James

Model: Marissa Horton