Bow Bow Bow (Booty Meat)
Music performance, interview, photography, and TikTok videos
Big Sexyy has been on the rise this past year thanks to her features like in Drake’s “Rich Baby Daddy” and her hit, “Skeyee.” In this edition of RADAR, we crafted ‘Red’s World’ - an homage to the art direction of Hype Williams and 2k music videos, with a hint of James Turrell inspired gradient accents.
Radar is Spotify’s global, quarterly, owned performance series that champions emerging talent in music, songwriting, and podcasting. The look, updated in 2024, includes a consistent set structure (three walls, window, door, pendant lamp) that gets re-skinned to reflect the style, aesthetic, and wishes of each performer. The original, repeatable approach was developed by the great minds at Grand Crew, who tapped me to art direct for Sexyy Red’s Radar performance.
As art director, I worked alongside Grand Crew to interpret the brief created by Spotify. I developed set and wardrobe directions, worked with a production designer, photographer, and the GC creative director to meet the needs of the project.
Interview
This or That?
Process
I used Midjourney and Photoshop AI to develop and iterate on the stage design. Then, I worked with the production designer and ECD to bring it to life. Below are the last rendering and the result.
Client: Spotify
Featuring: Sexyy Red
Agency: Grand Crew
ECD and Director: Geoff Levy
Executive Producer: Ian Kaplan
Producer: Kimmy d’Anconda
Art Director: Jenna Josepher
Creative Assistant: Bella Savignano
Studio Assistant: Mariana Urrego
Photography: Cassidy Meyers
Digitech: Aladdin Ishmael
1st AD: Joy Hubbard
Coordinator: Christián Quintero
Production Assistants: Katherine Saravia, Rudy Reyes, Tania Mendoza
DP: Greg LeFevre
1st AC: Torin Bradshaw
Camera Operator: Andrés Melo
Sound Mix: Leandra di Chirico
Gaffer: Mike Misslin
Key Grip: Lev Abrahamian
Grip Driver: Loren Jones
BBG: Ryan Jacob Morgan
Production Designer: Paris Pickard
Art Support: Richard Berentsen, Brock Berentsen, Aaron King
Post Production: Crosscut Pictures
Lead Editor: Alex D. Ramsey
Post Producer: Chelsea Kaiser
Editors: Brendan Garvey, Gaspar Dinho
Colorist: Mesgen Gebremeskel
Sound: Zoltan Juhasz
Spotify Team:
Producer: Ava Abdoulah
Brand Manager: Aaron Melaragno
Lead Creative: Derek Wright, Carolina Perez-Siam
Artist Partnerships: Leila Kashfi
Social Lead: Christal Cody
Music Marketing: Daniella Sanchez