What do you wear when becoming one with the couch? I’ll give you a hint, it’s Meg Movement. :) Meg Movement is a fall 2020 capsule collection designed for spending time at home. Needless to say, the creative and movement direction for this paid social campaign was inspired by bodies, furniture, and Zoom. Who needs a chair when you are a chair?

This project entailed a series of short videos for paid social and e-comm photography for Meg’s shop pages. The collection itself is very black and grey, so we added pops of color where we could — make up, socks, and backdrops.

Role: Director, producer, VFX

Client: Meg est. 1992

Movement Director: Annie Rigney

Videographer: Derrick Belcham

Photographer: Heidi Systo

HMU: Priscilla Perez

Props and Set Stylist: Daniel Clark

Production Assistant: Liz Borger

Dancers: Marla Phelan, Dorchel Haqq

Music: Mike Bloom