Bossman Dlow: 46th Street
Music performance, interview, and photography
For Bossman Dlow’s Spotify Radar performance, I art directed a set rooted in themes of resilience, memory, and hometown pride. Inspired by the spirit of local courts—spaces where community, identity, and competition converge—we built a world that felt lived-in, imperfect, and deeply personal.
The court we created wasn’t pristine; it was cracked, uneven, weathered. But in those fractures, flowers bloomed—vibrant and persistent. The visual language nodded to wear-and-tear not as decay, but as evidence of growth, time, and presence.
I led the set design and overall visual direction, drawing from conversations with the artist and translating Spotify’s brief into a spatial story. Collaborating with the Grand Crew team, production designer, photographer, and director Geoff Levy, we shaped a space that felt both grounded and symbolic—reflecting Dlow’s voice and the roots that shaped him.
Rendering
Reality
Interview
Client: Spotify
Featuring: Tucker Wetmore
Agency: Grand Crew
ECD and Director: Geoff Levy
Executive Producer: Ian Kaplan, Sami Sheppard
Producer: Kimmy d’Anconda
Art Director: Jenna Josepher
Creative Assistant: Jack Tajerstein
Photography: Tayo Kuku Jr.
Digitech: Nathan Seabrook
1st AD: Joy Hubbard
Coordinator: Christián Quintero
Production Assistant: Katherine Saravia
DP: Greg LeFevre
1st AC: Theo Sturz
2nd AC/Media Manager: Gus Vazquez
Camera Operator: Chris Ellison
Sound Mix: Juan Nuñez
Gaffer: William Elder
Key Grip: Lev Abrahamian
Grip Driver: Aram Martiosyan
BBE: Charlie Hayes
Production Designer: Paul Martell Moyle
Art Support: Erik Alonzo, Primitivo Bañuelos, Ernesto Ruiz, Mike Bartak, Freddie Solice, Joel M. Avetisyam Darden
Post Production: Crosscut Pictures
Lead Editor: Alex D. Ramsey
Post Producer: Chelsea Kramer
Colorist: Mesgen Gebremeskel
Glam: Christian Nelli
Stylist Asst: Emily Diddle
Spotify Team:
Producer: Ava Abdoulah
Brand Manager: Aaron Melaragno
Lead Creative: Derek Wright, Carolina Perez-Siam
Artist Partnerships: Leila Kashfi
Social Lead: Christal Cody
Music Marketing: Daniella Sanchez