
Trim here, shave there—elevate everywhere.
Fur Trim System Launch
For the launch of Fur’s Trim System, I imagined a world where grooming meets landscape design. The trimmer’s sleek, architectural form—in my opinion, reminiscent of a doric column—inspired an environment of sculpted greenery and manicured topiaries, nodding to precision, shape, and self-styling. We designed the set as a living Sculpture Garden: structured yet soft, elevated yet tactile. Shifting sky cues moved us from dawn to dusk, symbolizing anytime use. The result is a visual system that makes trimming feel as intentional—and artful—as the design of the tool itself.
Client: Fur
Fur Team: Carly Rogers, Sara Jane Eammons, Alexa Martinez, Esra Kara, George Monje
Director of Integrated Production, Fur: Austin Klein
Creative Director: Jenna Josepher
Talent Photographer: Lena Shkoda
Talent Digitech: Alison Luntz
Photo Assistant: Oleh Kondratenko
Talent: Kari & Natalia
Product Photographer: Frank Withers
Product Digitech: Morgan Marczewski
Photo Assist: Anna Rhody
Production Designer: Kendyll Legier
Prop Stylist: Morgan Zvanut
Leadman: Daniel Hsu
Art PA: Sabrina DiGeorge
Makeup Artist: Mari Shten
Hair: Jamie Brice
Wardrobe Stylist: Natalia Zemliakova
Wardrobe Assist: Marina Lazakovich