Trim here, shave there—elevate everywhere.

Fur Trim System Launch

For the launch of Fur’s Trim System, I imagined a world where grooming meets landscape design. The trimmer’s sleek, architectural form—in my opinion, reminiscent of a doric column—inspired an environment of sculpted greenery and manicured topiaries, nodding to precision, shape, and self-styling. We designed the set as a living Sculpture Garden: structured yet soft, elevated yet tactile. Shifting sky cues moved us from dawn to dusk, symbolizing anytime use. The result is a visual system that makes trimming feel as intentional—and artful—as the design of the tool itself.

Client: Fur

Fur Team: Carly Rogers, Sara Jane Eammons, Alexa Martinez, Esra Kara, George Monje

Director of Integrated Production, Fur: Austin Klein

Creative Director: Jenna Josepher

Talent Photographer: Lena Shkoda

Talent Digitech: Alison Luntz

Photo Assistant: Oleh Kondratenko

Talent: Kari & Natalia

Product Photographer: Frank Withers

Product Digitech: Morgan Marczewski

Photo Assist: Anna Rhody

Production Designer: Kendyll Legier

Prop Stylist: Morgan Zvanut

Leadman: Daniel Hsu

Art PA: Sabrina DiGeorge

Makeup Artist: Mari Shten

Hair: Jamie Brice

Wardrobe Stylist: Natalia Zemliakova

Wardrobe Assist: Marina Lazakovich