Sexyy Red: Bow Bow Bow
(Booty Meat)
Music performance, interview, photography, and TikTok videos
For Sexyy Red’s Spotify Radar performance, I art directed Red’s World—a bold, visually striking space inspired by the iconic aesthetics of Hype Williams’ early 2000s videos and the immersive light gradients of James Turrell.
Though minimal in its components, the set’s glossy surfaces and vibrant red tones created a powerful, intimate atmosphere. Strategic lighting and architectural touches gave the space a sense of depth and energy, reflecting Sexyy Red’s dynamic presence.
I led the overall visual direction and set design, translating Spotify’s brief into a focused environment that amplified her style and momentum. Working closely with Grand Crew, the production designer, photographer, and director Geoff Levy, we crafted a world that was unmistakably hers—simple, yet unforgettable.
Rendering
Reality
I used Midjourney AI and Photoshop to develop the stage design.
Interview
This or That?
Client: Spotify
Featuring: Sexyy Red
Agency: Grand Crew
ECD and Director: Geoff Levy
Executive Producer: Ian Kaplan
Producer: Kimmy d’Anconda
Art Director: Jenna Josepher
Creative Assistant: Bella Savignano
Studio Assistant: Mariana Urrego
Photography: Cassidy Meyers
Digitech: Aladdin Ishmael
1st AD: Joy Hubbard
Coordinator: Christián Quintero
Production Assistants: Katherine Saravia, Rudy Reyes, Tania Mendoza
DP: Greg LeFevre
1st AC: Torin Bradshaw
Camera Operator: Andrés Melo
Sound Mix: Leandra di Chirico
Gaffer: Mike Misslin
Key Grip: Lev Abrahamian
Grip Driver: Loren Jones
BBG: Ryan Jacob Morgan
Production Designer: Paris Pickard
Art Support: Richard Berentsen, Brock Berentsen, Aaron King
Post Production: Crosscut Pictures
Lead Editor: Alex D. Ramsey
Post Producer: Chelsea Kaiser
Editors: Brendan Garvey, Gaspar Dinho
Colorist: Mesgen Gebremeskel
Sound: Zoltan Juhasz
Spotify Team:
Producer: Ava Abdoulah
Brand Manager: Aaron Melaragno
Lead Creative: Derek Wright, Carolina Perez-Siam
Artist Partnerships: Leila Kashfi
Social Lead: Christal Cody
Music Marketing: Daniella Sanchez