Tucker Wetmore: Silverado Blue
Music performance, interview, and photography
For Tucker Wetmore’s Spotify Radar performance, I art directed a set that brought the outdoors in—translating wide-open country imagery into a contained, surreal stage.
The concept drew from Tucker’s roots and the themes in his music: horizon lines, tall grass, wooden fencing, and the warm tones of a fading sky. We built a space that felt cinematic and transportive—a quiet nod to familiar landscapes, reframed through a dreamlike lens.
I led the set design and overall visual direction, working closely with Grand Crew to shape a world that honored both the artist’s tone and Spotify’s creative brief. In collaboration with the production designer, photographer, and director Geoff Levy, we crafted a stage that let the performance feel grounded, open, and unmistakably his.
Rendering
Reality
Interview
Client: Spotify
Featuring: Tucker Wetmore
Agency: Grand Crew
ECD and Director: Geoff Levy
Executive Producer: Ian Kaplan, Sami Sheppard
Producer: Kimmy d’Anconda
Art Director: Jenna Josepher
Creative Assistant: Jack Tajerstein
Photography: Daniel Dorsa
Digitech: Nathan Seabrook
1st AD: Joy Hubbard
Coordinator: Christián Quintero
Production Assistant: Katherine Saravia
DP: Greg LeFevre
1st AC: Theo Sturz
2nd AC/Media Manager: Gus Vazquez
Camera Operator: Chris Ellison
Sound Mix: Juan Nuñez
Gaffer: William Elder
Key Grip: Lev Abrahamian
Grip Driver: Aram Martiosyan
BBE: Charlie Hayes
Production Designer: Paul Martell Moyle
Art Support: Erik Alonzo, Primitivo Bañuelos, Ernesto Ruiz, Mike Bartak, Freddie Solice, Joel M. Avetisyam Darden
Post Production: Crosscut Pictures
Lead Editor: Alex D. Ramsey
Post Producer: Chelsea Kramer
Colorist: Mesgen Gebremeskel
Glam: Christian Nelli
Stylist Asst: Emily Diddle
Spotify Team:
Producer: Ava Abdoulah
Brand Manager: Aaron Melaragno
Lead Creative: Derek Wright, Carolina Perez-Siam
Artist Partnerships: Leila Kashfi
Social Lead: Christal Cody
Music Marketing: Daniella Sanchez