No Rubs.

Fur Chafe Cushion Launch Campaign

Chafing happens. So Fur created Chafe Cushion: a friction-fighting body balm designed to meet daily movement, sweaty workouts, and real skin needs head-on.

Visually, we leaned into the idea of cushioning — literally. Balloons, blobs, and squishy textures became our language for soft, protective care, without ever feeling clinical. Every touchpoint emphasized usage first, making it easy to understand when, where, and why Chafe Cushion matters.

At the core driving our concept was a focus on the tactile reality of friction. We thought of some of our compositions as tension sculptures, creating pressure between surfaces — skin on skin, skin on objects — and showed Chafe Cushion as the essential buffer.