No Rubs.
Fur Chafe Cushion Launch Campaign
Chafing happens. So Fur created Chafe Cushion, a friction-fighting body balm made to support daily movement, workouts, and real skin needs.
Visually, we leaned into the idea of cushioning. Balloons, blobs, and soft textures became our language for protective care without feeling clinical. Each touchpoint emphasized usage, showing when, where, and why Chafe Cushion matters.
At the core of the concept was the tactile reality of friction. We built tension sculptures that pressed surfaces together, from skin on skin to skin on objects, to show Chafe Cushion as the essential buffer.
Client: Fur
In-House Team: Carly Rogers, Sara Jane Eammons, Daniela Herrera, Hanna Yowell, Alexa Martinez, Elle Lee
Creative Director: Jenna Josepher
Director of Integrated Production: Austin Klein
Talent Photographer: Clara Pafundi
Talent Lighting Director: Pierre Bonnet
Talent Digitech: Olivia Wohlers
Talent Director of Photography; Agustina Biasutto
Talent Gaffer: Peter Steininger
Talent: Taylor & Carmen
Product Photographer: Frank Withers
Product Digitech: Morgan Marczewski
Photo Assist: Jarrett Murphy
Props and Set: Anna Lemi
Props and Set Assit: Jeffrey Marcus
Hair and Make Up Lead: Meeza Gee
HMU Assists: Julia Kempner, Sofija Nikolic
Wardrobe Stylist: Natalia Zemliakova
Wardrobe Assist: Marina Lazakovich
PA: Nancy Pop